Suggestions for B2WW Awards and Recognition
Purpose of awards and recognition
We propose that the purpose of B2WW awards is to provide fun and competition but more importantly to foster goals, incentives, recognition, and guidelines for companies, employees, and towns and cities so that B2WW grows year after year.
Brief outline of suggested changes for awards and recognition
- Replace 1 winner (per class) take all, with a grade level assignment, e.g., A, B, C.
- Separate company and employee metrics. Recognize companies that are providing the amenities. Recognize the commuters from a company that have a high participation rate
- Support 'organic' lists of amenities. Provide a base list but allow companies and participants to add an amenity they have which promotes biking to work.
- Replace TMA membership with the actual amenities that a TMA membership provides commuter cyclists. Many companies are unable to join a TMA but still offer incentives like guaranteed ride home.
- Add a Town/City checklist (again organic) where a participating company lists the amenities the town provides that encourages bike commuting (bike lanes, bike paths, snowplowing, …)
- Look for additional legitimate classes of awards that identify and reward types of participation that are missed currently. For example, outstanding ' female' participation recognition will help move us away from the 'male road warrior cyclist' image our society currently has for commuters.
Replace the 'winner take all' with a 'level of participation' recognition system
Employee participation levels
For each company compute their % participation. Grade on a curve basis, A, B, C. Do this for each size of company class. If the top company (or two) is significantly higher than the others, give them a AA rating.
Companies who report total employee count and participation broken down by sex, can qualify for "Female ridership" recognition awards. Again, grade on a curve, A, B, C, and award a group a AA rating if they are heads above everyone else.
No need to assign arbitrary points, simply total up the amenities the company provides. Before B2WW, allow each company to add suggestions to a working list (e.g., wiki). B2WW staff review the list and publish the final approved list.
Sample Company Amenities
- Sheltered racks
- Racks at each entrance
- Secure racks (monitored or controlled access)
- Guaranteed ride home if emergency
- Participation in bike commuter reimbursement program
- Bike club/committee/newsgroup
- B2WW special events (a point for each one, e.g., bike train, breakfast)
- Bike helmet reimbursement program
- Bike repair kit (e.g., air pump, tire irons, patch kit)
- Bike Safety/Commuter Workshop in last 24 months
Similarly, allow entrants to contribute to a working list (wiki) their favorite town amenities.
Sample Town Amenities
- Bike lanes
- Bike paths
- Plowed bike paths
- Bike sensitive traffic signals
- Traffic calming travel lanes (10 or 11 ft instead of 12 ft)
- Bike Committee/Advocacy Group
- Identified DPW contact (name and phone/email) who responds timely to bike related street repair/maintenance issues
- Public Transportation with bike racks
Best Workplace(s) for Bike Commuting
Total up all company and town amenities, add in 10 times participation % (e.g., 3% => 30 points) and award the "Best Workplace(s) for Bike Commuting" award. It will reflect all the ingredients that make bike commuting a healthy option. Identify the 'A" level workplaces and if one is a 'AA", give them special recognition.
Advantages to a broader system of recognition and allowing inputs from entrants
Towns and companies respond well to good PR about their efforts. Bike advocacy groups can more effectively leverage their efforts by showing town officials or company management how well or not they measure up compared to others.
Showing actual participation levels (instead of the current total company points) is a better way to measure how well we are doing and allows comparisons with other companies, cities and towns. It can also give folks like Cathy Lewis, who are interested in where bike commuting is working, data to analyze. Do company or on-the-road amenities, or bike paths, etc. correlate to bike commuting?
Allowing the entrants to add amenities engages them in the process and helps the B2WW staff identify what is important to bike commuters. Urban needs may differ significantly with suburban ones.